Now, H & M has announced it will launch a line of organic clothing made entirely from recycled materials and biodegradable cotton and organic linen and recycled polyester soda bottles or scrap fabric.
And, although “green” is the motto of organic products, all parts of the new Conscious Collection (Collection Aware) of H & M are in white, cream and shades of ‘blush’, which are the colors “over fashion “for spring, according to Ann-Sofie Johansson, director of design at H & M.
This collection is an updated version of the Garden Collection that was available last spring, also made of biodegradable materials. The Conscious Collection, which includes garments for men, women and children, comes to H & M on April 14.